Twitter tips to boost your business

Without a doubt, social media marketing is one of the most powerful methods your business can employ to reach a wider audience. When we think of social media marketing, our thoughts immediately turn to Facebook. Yet Twitter has also become an influential tool used by numerous businesses. As a small business owner, you should consider […]

5 Signs of weak enterprise security

As the number of cybersecurity threats increases, many business owners have no recourse but make cybersecurity a priority. But how does one know if your security measures are actually keeping your enterprise IT assets safe? Here are five ways you can tell if your security isn’t sufficient. Open wireless networks With one main internet line […]

Top 5 business continuity errors

Business continuity plans are designed to protect an organization’s critical data in case of a crisis, but employees are also a part of that equation. If you want a strong business continuity plan, it’s imperative you avoid the following mistakes. Mistake #1: Failing to plan for employees Companies that survive unexpected incidents are the ones […]

Facebook marketing mistakes to avoid

Over the last few years, the number of Facebook users has been growing at an astounding pace, and many businesses are advertising on the platform to better reach and target their audiences. Yet plenty of Facebook advertisers have been burned by low engagement, high costs, and negative feedback from followers. To avoid these issues, you […]

Top considerations when collecting customer data

Businesses are collecting, processing, and storing data at a breakneck pace, and it’s increasingly difficult to keep up. Despite the importance of business intelligence, it’s important to collect data that is actually useful and relevant. A few essential tips will prevent the most common challenges. Before we jump into our tips for data collection, we […]

5 Ways systems can be breached

When it comes to business IT security, many small- to medium-sized businesses (SMBs) often struggle to protect their systems from various cyberattacks. While there are many things you can do to secure your IT infrastructure, being aware of common security threats will really help. Here are five common ways your systems can be breached. #1. […]

5 Things to avoid when investing in IT

Running a business can be time-consuming, especially if you’re managing staff, looking for growth opportunities, and looking after clients. This leaves you little time to search for an IT system that can benefit your business. Because of this, you may be forced to make an impulsive technology purchase that does more harm than good. To […]

Avoid online word wars with these reminders

Social media management for businesses can be boiled down to two simple sentences: The internet is full of trolls. Don’t feed the trolls. Read on to find out more about social media gaffes that you will want to avoid, especially when dealing with negative comments on your business posts. Online reputation management mistakes As long […]